Customer Lifetime value is a critical business metric that every company should measure and track. It can be a strong indicator of the health of a business. Let us start by understanding the definitions of some key metrics from a business point of view. We will also take an example to calculate customer lifetime value, post defining the terminologies.
A digital marketing agency helps you with content marketing strategies, provide social media management services, runs paid advertising campaigns on Google and Facebook, and help you understand the analytics. All these together will ensure higher brand visibility and growing sales funnel.