1. Missed Call to App Download Promote missed call number across all advertisement (digital / Social / mobile) to download the apps. Since most of the content is consumed over phone - with one single click, user will have the App download link in their message inbox rather typing a long URL or searching the App in Play store.2. Does Business Lead Generation campaigns create Chaos in call center? Not anymore. Instead of promoting a virtual / IVR number, simply advertise missed call number as #C2A (call to action). This ensures that leads are captured online and are assign to agents automatically. This also allows you to captured Leads when you are Not in Office - its works 24x7.