Search Engine Optimization (SEO) is an important part of any website that helps search engines understand how to index your content so people can find it when they search online.
A study by Backlinko, a premiere SEO training company, indicated that the 1st result on Google gets 31.7% clicks out of the total clicks. The 1st spot gets 10x more traffic as compared to the 10th spot on the 1st page. So, If your website ranks on the 1st page and among the top 3 results for relevant search queries, a majority of the users will click on it and visit the site(Organic Traffic).
As per Google, more than 200 parameters are used to track the SEO performance of a website
Any activities conducted on the web to improve a website's visibility are known as off-page SEO. It includes sharing the website content on social media, content marketing, building citations, guest blogging, publishing articles and interviews on other popular websites, generating backlinks, etc. Backlinks are links on other websites that redirect users to webpages on your website and are one of the major activities under Off-page SEO. If you can generate many high-quality backlinks to your website, it indicates to the search engine that your website has good content for the users. It will help your website to be ranked higher on the SERP for relevant topics.
Technical SEO includes making technical changes to a website so that it’s easier for the search engines to crawl and index the website. It includes making your website responsive, improving or optimizing the site’s loading speed, structuring the data correctly, optimizing the website code, etc.
Local SEO is beneficial for businesses with physical locations like retail outlets, restaurants, mom and pop stores, etc. It helps them to attract visitors from the nearby areas. It includes listing your business on the search engine to display it within the specified geographic location in the relevant search results.
As an SEO beginner, you should have an idea about what are the easiest and beneficial steps that you should follow to get the best SEO results. We have noted down 5 steps of SEO strategy which will help beginners to achieve success in SEO.
If you're new to SEO, you might not know who your audience is. Knowing your audience allows you to tailor your content to them. For example, if you sell products online, you'll need to make sure your audience knows what they're looking for when searching for those products.
Creating great content is one of the most important things you can do to improve your SEO. It's also one of the easiest ways to build an audience. In fact, creating great content is so easy that anyone can do it. All you need is a good idea, some creativity, and a lot of passion.
If you're looking to make money online, then you should probably focus on building links. That's because Google loves links. And when people link to your site, Google gives them credit for helping you out. So, by getting other sites to link to yours, you'll get more search engine love.
To build links, you need to promote your website. There are two ways to do this: One is through social media, and the other is through email. Social media is free, so it's easy to use. However, it takes time to build up an audience. Email is much faster, but it costs money to send emails.
Once you're ready to launch your campaign, monitor results. If you see no progress after a few weeks, consider changing tactics. you have to use trial and error technique to see which strategy or combinations is giving you the best SEO results.