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An Introduction to Search Engine Optimization
What is Search Engine optimization?
Search Engine Optimization (SEO) is an important part of any website that helps search engines understand how to index your content so people can find it when they search online.
A study by Backlinko, a premiere SEO training company, indicated that the 1st result on Google gets 31.7% clicks out of the total clicks. The 1st spot gets 10x more traffic as compared to the 10th spot on the 1st page. So, If your website ranks on the 1st page and among the top 3 results for relevant search queries, a majority of the users will click on it and visit the site(Organic Traffic).
Generic SEO Terms for Beginners
In this post we will explain the various terms associated with Search engine Optimization. Although this is not the entire list but it covers most of the topics for the S.E.O. beginners.1. Website Audit
A website audit are a series of steps taken to check whether a website follows the prescribed guidelines laid down by a search engines like Yahoo, Google, Bing and others. The result indicates the search engine friendliness of a website. There are various tools available in the market that assist you in performing a website audit. In case you have built site using WordPress Content Management System (CMS) you may manually begin auditing the site and bring about the basic changes like title tags, meta description, alt text (images).2. Keyword Research
Keywords are phrases or words used to search for information. Keywords are basically the combination of words that defines the services, products, or the information available on the website. As an SEO expert, while conducting the website audit one will also check the density of targeted keywords across web pages. Keywords research also helps in creating future content for the blogs article. A brand generally prepares the keyword list as phrases its future customer might be using to search about the product / solutions / services offer by the brand. However, more professional approach is to take help of keyword research tools to exactly know the trending keyword associated with the business or keywords that has higher search volume. One of the most widely used Free Keyword Research Tool is "Google Keyword Planner"3. Web crawler
A "crawler does website Crawling." A crawler is a piece of code that reviews all the web pages on the internet. It aims to identify the new web pages added to the internet and any content changes to the existing web pages.4. Website Indexing
Once the webpages are crawled, all the content is indexed, i.e., arranged and organized. If indexed efficiently, it can help the search engine provide results to search queries quickly. The longer it takes to display the results, the higher is the chance of the user exiting the current search engine and moving to another one to find the required information. As a website administrator, you can use Google Search Console for crawling and indexing your website on Google.5. Ranking
It is a process of displaying search results to the users in a specific order. The search results' relevancy to a user's search query is essential. The aim is to help users find the necessary information in the shortest possible time. The most relevant results are shown higher, and as users go down the results page, the relevancy decreases. For a search engine, ads are a significant revenue source. If we quit the search engine, it will be unable to show us any ads and that will impact its bottom line. Hence, they focus on delivering the best results to the users as quickly as possible so that they use the search engine more and click on more ads while browsing through it. If we do not find the information we are looking for, we will go to other websites to search for it.As per Google, more than 200 parameters are used to track the SEO performance of a website
4 Types of SEO to drive traffic on your website
On-Page SEO
Any activities conducted on the web to improve a website's visibility are known as off-page SEO. It includes sharing the website content on social media, content marketing, building citations, guest blogging, publishing articles and interviews on other popular websites, generating backlinks, etc. Backlinks are links on other websites that redirect users to webpages on your website and are one of the major activities under Off-page SEO. If you can generate many high-quality backlinks to your website, it indicates to the search engine that your website has good content for the users. It will help your website to be ranked higher on the SERP for relevant topics.Off-Page SEO
Any activities conducted on the web to improve a website's visibility are known as off-page SEO. It includes sharing the website content on social media, content marketing, building citations, guest blogging, publishing articles and interviews on other popular websites, generating backlinks, etc. Backlinks are links on other websites that redirect users to webpages on your website and are one of the major activities under Off-page SEO. If you can generate many high-quality backlinks to your website, it indicates to the search engine that your website has good content for the users. It will help your website to be ranked higher on the SERP for relevant topics.
Technical SEO
Technical SEO includes making technical changes to a website so that it’s easier for the search engines to crawl and index the website. It includes making your website responsive, improving or optimizing the site’s loading speed, structuring the data correctly, optimizing the website code, etc.
Local SEO
Local SEO is beneficial for businesses with physical locations like retail outlets, restaurants, mom and pop stores, etc. It helps them to attract visitors from the nearby areas. It includes listing your business on the search engine to display it within the specified geographic location in the relevant search results.
5 steps that every beginner should follow
As an SEO beginner, you should have an idea about what are the easiest and beneficial steps that you should follow to get the best SEO results. We have noted down 5 steps of SEO strategy which will help beginners to achieve success in SEO.
Know Your Audience.
If you're new to SEO, you might not know who your audience is. Knowing your audience allows you to tailor your content to them. For example, if you sell products online, you'll need to make sure your audience knows what they're looking for when searching for those products.
Create Great Content.
Creating great content is one of the most important things you can do to improve your SEO. It's also one of the easiest ways to build an audience. In fact, creating great content is so easy that anyone can do it. All you need is a good idea, some creativity, and a lot of passion.
Build Links.
If you're looking to make money online, then you should probably focus on building links. That's because Google loves links. And when people link to your site, Google gives them credit for helping you out. So, by getting other sites to link to yours, you'll get more search engine love.
Promote Your Site.
To build links, you need to promote your website. There are two ways to do this: One is through social media, and the other is through email. Social media is free, so it's easy to use. However, it takes time to build up an audience. Email is much faster, but it costs money to send emails.
Monitor Results.
Once you're ready to launch your campaign, monitor results. If you see no progress after a few weeks, consider changing tactics. you have to use trial and error technique to see which strategy or combinations is giving you the best SEO results.
4 Comments
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