How Content Marketing Helps in Lead Conversions & Customer Engagement
Today, many successful businesses invest time and resources into Content Marketing. Not only do they create original content like blog posts, articles and videos, they also update it and promote it heavily.
Can Content Marketing really
·Increase marketing ROI
·Improve customer engagement and grow your business?
In a word: Yes!
1. It brings in new ‘qualified’ leads.
Your success is not solely determined by the amount of traffic your website gets. ‘Qualified’ traffic is more important.
Qualified leads are the visitors who are further along their buyer’s journey and therefore more likely to become customers. With qualified leads, you can increase your lead-customer conversion ratio, which means more sales and therefore more profits.
Content Marketing is great for nurturing these leads. By creating content specifically for these high-value visitors, you can attract more people who are already interested in your products. Therefore converting them into customers is easier.
2. It shows that you are willing to provide value.
Through Content Marketing, you can promote your brand to your target audience through a cohesive narrative that you control. It also enables you to provide social proof that your business is trustworthy. Furthermore, when you create content with the target audience in mind, you address their pain points, resolve their problems and provide useful information. This shows that you are more focused on providing value to them rather than making money for you. Result – more leads!
#3. It demonstrates your expertise as a thought leader.
With Content Marketing, you will attract search engines traffic from users looking for particular answers. When you provide these answers, you can improve SEO and website ranking in Google search. You will show readers that you have the necessary expertise and authority, and that you care about them. This makes a great first impression. It also builds trust, strengthens your brand’s presence in their minds and encourages them to return.
#4.Call 2 Action can encourage conversions.
Content Marketing is a great way to provide useful information without being pushy or ‘sales-y’. But it also makes it possible to subtly advertise your products or services.
A solid Call to Action in your content encourages your readers to take a particular action in your favour. By providing a sign-up form, contact information or even a social media link as call 2 action will improve the website conversions.
#5. It can highlight your past successes and build a solid brand reputation.
Content Marketing can be used to provide proof of past customers successes. Case studies and testimonials provide concrete examples of your competence and give prospects the confidence to work with you. You can also build a community of supporters, gain their trust and convert them into loyal brand advocates.
If done well, Content Marketing can be the key to successful Digital Marketing campaigns for your company.
Ready to start generating leads with Content Marketing? BusinessKarma.in can help! We provide performance-driven, 360° Marketing solutions to help brands expand their market reach and enhance customer communication. Write to us at email@example.com
Business Karma is a premier mobile marketing agency in Mumbai. We specialize in designing and implementing strategic campaigns to generate more leads and boost your sales. Contact us @ +918850101835 to know more!
Account-based marketing is a marketing approach in which the marketing and sales teams target specific accounts and work together to turn them into paying customers.