So how does Mobile Marketing help with generating leads and boosting sales?
An opt-in form targeted specifically for mobile users can generate more leads than a single generic form implemented across all devices. If designed well with a limited number of form fields, it can fit perfectly on the mobile screens of on-the-go, impatient users.
Text messages are a great way to reach potential customers, if planned and implemented well. Offer an exclusive promotion, special offer or limited-time deal with a clear Call to Action and encourage them to engage with you. Keep it short and to the point, and you can get more qualified leads at a fairly low cost.
When content is properly matched to the appropriate channel, it is more likely to generate qualified leads. For example, Instagram is great for product promotions through influencer marketing, but Facebook is a better avenue to reach a more general audience. Of course, once you identify the right platform, you also need to ensure that you provide content that leads find useful.
Mobile Marketing works especially well at lead-generation if campaigns are designed for local users.-> Optimise your website for your location (you can be as hyper-local as you like!). -> Include a map so people can find you. -> You can even purchase geo-aware ads for customers located within a certain radius of your business. -> Taking advantage of geo-fencing to target leads in a different location through ads.
Mobile users are more likely to click on ads on Search Engine Results Pages than desktop users. Ad should be attractive and addresses your target group’s particular challenges. It should be backed by a mobile-optimised website or landing page, then you can increase the number of qualified leads coming in.