The three primary social media marketing metric to follow are,
1. Engagement
2. Reach
3. Leads
1. Engagement: Engagement measures the popularity and acceptance of the social media updates within the target community.
. Clicks
. Likes
. Share
. Comments
. Brands mentioned
2. Reach: It indicates how far your message is actually traveling -- how many eyes it's getting in front of.
. Followers or fans
. Impressions
. Website traffic
3. Leads: it can be define as MQL-Marketing Qualified Leads and SQL-Sales Qualified Leads. The purpose of social media marketing is to increase the MQL. MQL can be defined as a prospect who has he authority and budget to purchase your offerings.