The three primary social media marketing metric to follow are,
Engagement measures the popularity and acceptance of the social media updates within the target community.
. Brands mentioned
It indicates how far your message is actually traveling -- how many eyes it's getting in front of.
. Followers or fans
. Website traffic
it can be define as MQL-Marketing Qualified Leads and SQL-Sales Qualified Leads. The purpose of social media marketing is to increase the MQL. MQL can be defined as a prospect who has he authority and budget to purchase your offerings.