So why should a brand develop a strong presence across multiple digital channels, including1) Website and blog 2) Instant messaging 3) Mobile apps 4) Social media Here are 5 Critical Reasons to Create Strong Brand Presence in the Digital Space: 1. Today’s consumers ‘live’ online Millions of people today spend more than half their waking lives immersed in digital channels, often to engage with brands. This means that consumers expect brands to have a strong digital presence. Brands that do this can ensure that they are visible to prospects. More importantly, it enables them to engage and delight their target audience in ways their competitors can’t.
Today's customer often reaches out to a brand through its website or social media page to initiate conversations, provide feedback or resolve a problem. He also expects to get a quick response. A brand that fails in this area risks losing these customers’ attention and patronage, often forever.
Conversely, a brand that stays on top of the digital game in a dynamic way will have following benifits:1) Great online brand reputation 2) Customer engagement 3) Customer Loyalty 4)Better conversions
As technology-led customer behaviors change rapidly, brands need to be more flexible in how they create and maintain their digital presence.
They need to run:1) Social Media Optimization campaigns 2) Create mobile-friendly Search Engine Optimized websites 3) Incorporate hashtags, tagging (pixels) and link-building All these included in their Digital Marketing strategy. If they to do this, they will be able to keep up with the change necessitated by new technologies and patterns of use.
At Business Karma, we provide1) Innovative 2) 360-degree marketing solutions to help firms expand their market reach 3) Boost their brand presence and enhance their customer communication strategy So if you’re looking to set up a digital marketing campaign that can increase customer acquisition and conversion, get in touch!